There’s an excellent post over at Copyblogger about The Art of Zen Copywriting for Bloggers. It discusses the fine line and balance that a hard sale copywriter must strike when entreating the interest and action of blog readers.
Eventually, good writing translates into customer/audience action–action favorable to the business that owns the website, blog, Twitter account, Facebook account, or whatever other channel they’re disseminating through on Web 2.0.
The Zen approach is softer, you know your audience is reading you because they are already interested, they already want to do business with you, and you should engage and entreat them as individuals with personalized needs.
Take a gander at the blog post, it’s really good and has some very potent, actionable steps to consider.