A Singular Bookstore

A story (A Book Store. That’s Right. Book, Singular) in the New York Times recently caught my attention. Big time. A writer opened a bookstore that features 3,000 copies of his latest book. And nothing else.

The charming, indie-looking West Village store was opened by enterprising, 32-year-old writer/author Andrew Kessler.

Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission was printed by Pegasus this year and is available for US$27.95.

According to the story in the Times, “The book is Mr. Kessler’s account of NASA’s 2008 Phoenix Mars Lander mission, reported during 90 days inside mission control, in Tucson, alongside 130 leading scientists and engineers.”

The Times goes on to say: “Publishers Weekly calls the book a ‘slightly offbeat firsthand account of scientific determination and stubborn intellect’ that ‘delivers a fascinating journey of discovery peppered with humor.'”

That’s definitely one way to move print-on-demand book inventory, if I ever did see one. No storage problems, just deliver to the bookstore and open up for business.

Definitely an innovative approach to the recently popular “pop-up” stores, where companies or brands typically try to push some visibility in an otherwise untapped market.

For a writer, and his publisher, to come up with this concept, it’s quite inventive. And hopefully, they’ll find it to be a profitable exercise as well. So far, the author says they’ve been able to move a few hundred copies.

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